Counter Point

Branding
Packaging
Print Collateral
Web Design

Iron Chef Geoffrey Zakarian does it again — this time with a restaurant and café duo located within The Diplomat Beach Resort. Counter Point, the sister café to Point Royal – Chef GZ’s sit down restaurant and oyster bar – offers up the same level of delectable bites, smoothies, pastries, and specialty espresso beverages, perfect for enjoying within the airy, loft-like space or taking right outside for a beach picnic along the Florida coast. The brand's primary circular logo acts a flexible system and playful design element signifying the movement of the waves just beyond the door, while the brand's inviting colors bring the spectacular horizon views at sunrise and sunset back inside.