Kristina Kassem

Counter Point

Located within The Diplomat Beach Resort in Hollywood, FL, Counter Point acts as the bakery and cafe to to its sister Restaurant Point Royal. Renowned chef Geoffrey Zakarian created both in 2016. The brand colors woke a playfulness and bring in the hues of the beach lorem ipsum dolor.

 
 

Counter Point

Iron Chef Geoffrey Zakarian does it again — this time with a restaurant and café duo located within The Diplomat Beach Resort. Counter Point, the sister café to Point Royal – Chef GZ’s sit down restaurant and oyster bar – offers up the same level of delectable bites, smoothies, pastries, and specialty espresso beverages, perfect for enjoying within the airy, loft-like space or taking right outside for a beach picnic along the Florida coast. The brand's primary circular logo acts a flexible system and playful design element signifying the movement of the waves just beyond the door, while the brand's inviting colors bring the spectacular horizon views at sunrise and sunset back inside.

 
photo: the diplomat resort

photo: the diplomat resort

counterpoint_buscards.jpg
photo: counter point

photo: counter point

photo: the diplomat resort

photo: the diplomat resort

 
counterpoint-punchcard.jpg
photo: counter point

photo: counter point

 
counterpoint-bags.jpg
counterpoint-web.jpg

Brand identity, Collateral and packaging design, Signage, Web design
Studio – Love & War
Client – Zakarian Hospitality
Year – 2016
Logo by Victor Shuft