Kristina Kassem

The William Vale Hotel

 
 

The William Vale

Towering 23 stories above Williamsburg, Brooklyn, and boasting magnificent views of the NYC skyline, lives the monumental William Vale hotel. Named for the 19th century farmer who once owned the land it now rests on, The William Vale is one of many structures signifying the rapid and ambitious changes overtaking the neighborhood. The brand identity owns a striking shade of cobalt blue reminiscent of the soaring exterior windows overlaid by the structure’s trademark angular columns. Height and scale were key factors in the branding concept. Each collateral piece sprinkled throughout the hotel, as well as advertisements and other consumer facing materials, was thoughtfully designed to speak to the prominence of the building’s architecture.

 
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photo: studio munge

photo: studio munge

photo: studio munge

photo: studio munge

photo: studio munge

photo: studio munge

 
 
 
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Collateral design, Print & Digital Advertising, Signage
Studio – Love & War
Year – 2016
Logo – Steve Fine
ad – Victor Shuft



Behind the scenes

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Art directing a model room's photoshoot with Victor Shuft and our amazing photographer, Jody Kivort.

Art directing a model room's photoshoot with Victor Shuft and our amazing photographer, Jody Kivort.

On-site for the installation of the entrance signage and ensuring the visibility of the neon from a street view.

On-site for the installation of the entrance signage and ensuring the visibility of the neon from a street view.

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Overseeing the installation of corridor artworks.

Overseeing the installation of corridor artworks.

Physical proofs!

Physical proofs!

 
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