deploy by DigitalOcean

Art Direction
Branding
Illustration

deploy is DigitalOcean’s annual 24-hour conference aimed at developers, entrepreneurs, startups, and small businesses looking to leverage DO’s cloud platform to better serve their customers. I worked with DigitalOcean’s marketing team to develop the conference’s brand identity, brand system, and assets that will be utilized for each yearly conference. The logo concept focuses on forward motion, as though a product is being launched, while the color palette is inspired by common syntax highlighting.