Kristina Kassem
Neighbors_1.jpg

Chelsea Piers Fitness

 
 

Chelsea Piers Fitness

This page is currently in progress. Stay tuned!

After being a staple on the west side of Manhattan for over 20 years and counting, Chelsea Piers Sports Complex has expanded into a new borough. Now located in the heart of Downtown Brooklyn is Chelsea Piers Fitness. In a setting reminiscent of a boutique fitness club, CPF still offers many of their classic sports and training features as well as signature classes and amenities.

Working in tandem with Chelsea Piers’ in-house design team, we worked to build a fresh brand identity that can live independently and yet still feel a part of the original Chelsea Piers universe. Creating everything from naming and advertising to a stand alone website and outdoor photoshoot, we aimed to show that fitness can be achieved both in the gym and out in your community.

 
 
CPF-logo-knockout.jpg
CPF-concept-mark.jpg
CPF-Web-1.jpg
 
CPF-Web-2.jpg
 
CPF-Web-3.jpg
 
CPF-ad-running.jpg
CPF-ad-1-running.jpg
 
ChelseaPiersFitness-DigitalVerticalCampaign1-1080x1920-12.11.17.jpg
CPF-ad-weights.jpg
 

Art Direction, BRANDING, PHOTOGRAPHY, WEBSITE DESIGN, PRINT & DIGITAL
Studio – Love & War
Client – Chelsea Piers
Year – 2017-2018