Kristina Kassem

La Centrale


La Centrale


Now open in the heart of downtown Miami, La Centrale is an Italian food hall spanning three stories at Brickell City Center. With a wide array of southern Italian-inspired restaurants, cafes, and markets, guests can also enjoy wine tastings and cooking classes for an authentic taste of Italy.

Drawing from the existing art direction and concept, I collaborated with the web development agency Barrel to deliver a cohesive visual design for web. Incorporating the yellow and blue hues implies a freshness while the parallax illustrations of lemon are reminiscent of the Amalfi Coast. 


Website design
Studio – Love & War
Client – La Centrale
Year – 2017
AD – Steve Fine