Kristina Kassem





Renowned chef and restauranteur Andrew Carmillini partnered with Noho Hospitality Group to bring three on-site dining experiences to The William Vale hotel in Williamsburg, Brooklyn. Serving as the hotel’s only all-day restaurant outlet, Leuca provides both guests and locals with dynamic and impressive Southern Italian inspired cuisine. Tasked with creating Leuca’s web identity, I pulled references from the existing brand book such as color and typography and transferred them into a digital sphere. The otherwise static illustrations are now showcased as parallax icons as the user scrolls or jumps through the single page design highlighting all that Leuca has to offer. Pro-tip: don’t leave without ordering the dessert sunday, The Sophia Loren for Two.


Web design
Studio – Love & War
Client – Noho Hospitality
Year – 2016
AD – Steve Fine